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  • Auto Liability, Cargo Coverage, General Liability, 
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5 Ways To Close More Commercial Insurance Policies

Insurance is now a multi-billion dollar industry. Most business owners are in need of policies that could protect their investments. Still selling commercial insurance is a challenging task especially in hard economic conditions. Though each insurance agent has different style, they can follow some tips that could help them to close more deals. They are given below,

Understand the various aspects of your products

You should be able to answer any questions regarding your product offerings readily. When you make recommendations, provide all the details including how they could benefit your customers, their respective costs etc. Other than that, get to know about the products of your rivals so that you can make comparisons and project yours as the better choice. Showing your expertise is one of the best ways to ingrain confidence in your clients.

Identify the motivations of your clients

Each client is unique. Try to recognize what they want from their policy and modify your sales approach accordingly. Make them emotionally involved as typically people take decisions based on emotions and then justify it using logic.

Invest in insurance leads

When you approach a business owner who believes that he/she doesn’t need insurance coverage, it is your responsibility to convince him/her otherwise. It is a time-consuming process and often ends up with disappointment. But by buying a lead, you can gain a prospective client who is already eager to get a policy.

Display your professionalism

Show how serious you are about your job in your promptness, responsiveness and appearance. Creating a good first impression is very important in this field. It greatly influences your clients’ decision to move forward with you.

Offer best customer service

By satisfying your customer needs even after the sale, can get you valuable referrals and repeat business. Thus be readily available for them.

The time and energy you invest in tuning yourself as a reliable commercial insurance agent would definitely pay off in the end.

About Author

Tony Miller |  1.800.816.2935  |  Connect with Me on Linkedin

Insurance Truck is a Truck Insurance Wholesaler for Independent Commercial Agents and Agencies.

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